What I take ownership of
The whole function, built with your team, not around them:
I set the quarter’s strategy, in writing, so priorities aren’t a mystery
I recruit the contractors and specialists we need, brief them, train them, and make sure the work ships
Your own people learn to run more of this themselves, every month
I build the documentation, SOPs, and internal tools, so the function runs on systems instead of on someone’s memory
I decide where every dollar goes, and move it when the data says to
Once a month, we review the numbers together and adjust
For most organizations, this looks like 5–20 hours a week, depending on how much is running and how much your team carries.
The difference from hiring an agency
With an agency, the longer you stay, the more stuck you are. The knowledge lives with them. Switch, and you start from zero.
With me, it runs the other way. Every month, more of the knowledge lives with your team: documented processes, trained people, systems they know how to run. The longer we work together, the less you depend on me.
That’s on purpose. Some clients stay for years because it keeps working. Others use this as the bridge to their first in-house marketing hire, and when that day comes, I help recruit them and hand over everything. Both are good outcomes.