Marketing infrastructure for high-impact programs
Your High-Impact program is brilliant.
Your marketing infrastructure should be too.
Your High-Impact program is brilliant.
Your marketing infrastructure should be too.
Your High-Impact program is brilliant.
Your marketing infrastructure should be too.
Your program already works. Now you need a repeatable way to reach more of the right people, without lowering the bar.
years of experience
clients
saw an improvement in lead cost, volume, or quality within their first 90 days
Based on my marketing career, 2018–2026.
The goal underneath all of it: more of the world’s most talented people, working on its most urgent problems.
The goal underneath all of it: more of the world’s most talented people, working on its most urgent problems.
The goal underneath all of it: more of the world’s most talented people, working on its most urgent problems.
Sound familiar?
You’ve already proven this works.
The problem is what happens next.
Bring in a lot more people and hope quality holds.
Or stay small, because nobody on your team has the time or the specific experience to do this properly.
Neither is really a good choice.
If you’re nodding, you’re in the right place.
You’ve already proven this works.
The problem is what happens next.
Bring in a lot more people and hope quality holds.
Or stay small, because nobody on your team has the time or the specific experience to do this properly.
Neither is really a good choice.
If you’re nodding, you’re in the right place.
The cost of staying small
Your program was built to serve far more people than it currently reaches.
Every cohort under capacity is capacity you already paid for.
And if you’re running something more scalable, a newsletter, a self-paced course, you could probably have 10x more people using it right now.
Try asking for more budget or headcount when your reach doesn’t show what the program can actually do.
And the causes behind these programs don’t wait.
Every cohort under capacity is capacity you already paid for.
And if you’re running something more scalable, a newsletter, a self-paced course, you could probably have 10x more people using it right now.
Try asking for more budget or headcount when your reach doesn’t show what the program can actually do.
And the causes behind these programs don’t wait.
Digital strategy · Paid acquisition · Landing pages · Email funnels · Lead magnets · Messaging · Analytics · Conversion strategy · Content architecture · Retargeting · Digital strategy · Paid acquisition · Landing pages · Email funnels · Lead magnets · Messaging · Analytics · Conversion strategy · Content architecture · Retargeting
I know. Everyone says they’re different.
Here’s what founders usually try before working with someone like me (some more than once, no judgment):
Here’s what founders usually try before working with someone like me (some more than once, no judgment):
Hover or tap a card to PLAY THE GROWTH BINGO
Hover or tap a card to PLAY THE GROWTH BINGO
A general freelancer.
A general freelancer.
Doing it in-house.
Doing it in-house.
A nonprofit-savvy freelancer.
A nonprofit-savvy freelancer.
A standard agency.
A standard agency.
What makes this work is the combination:
Hover each circle for the detail.
Growth and performance marketing.
Growth and performance marketing.
Growth and performance marketing.
200+ clients, eight years of funnels, paid channels, and conversion work.
200+ clients, eight years of funnels, paid channels, and conversion work.
Growth and performance marketing.
200+ clients, eight years of funnels, paid channels, and conversion work.
Impact and EA fluency.
Impact and EA fluency.
Impact and EA fluency.
I know the values, the sensitivities, and what this audience will and won’t trust.
Education and career-based programs.
Education and career-based programs.
Education and career-based programs.
Courses, trainings, and career-changing programs are the world I know best.
Growth and performance marketing.
Impact and EA fluency.
Education and career-based programs.
✦
Where you start
Quick thing first: I build this with you, and then your team keeps it. No forever-consulting. When it works, it’s yours.
Quick thing first: I build this with you, and then your team keeps it. No forever-consulting. When it works, it’s yours.
Start here
Growth Map
Start here · $250 beta · one week
Strategy and roadmap for your highest-leverage marketing system: what to build, what to cut, and what sequence gets you from scattered activity to compounding demand.
Growth Map
Start here · $250 beta · one week
Strategy and roadmap for your highest-leverage marketing system: what to build, what to cut, and what sequence gets you from scattered activity to compounding demand.
Sprint
90 days
Strategy, build, test, and handoff: one focused sprint to launch a measurable acquisition channel and leave your team with the system behind it.
Sprint
90 days
Strategy, build, test, and handoff: one focused sprint to launch a measurable acquisition channel and leave your team with the system behind it.
Fractional
6+ months
Full ownership of your marketing function, for orgs where hiring a full-time marketing lead doesn't make sense yet. I manage your team and contractors, own the strategy, and keep an eye on where every dollar goes.
Fractional
6+ months
Full ownership of your marketing function, for orgs where hiring a full-time marketing lead doesn't make sense yet. I manage your team and contractors, own the strategy, and keep an eye on where every dollar goes.
Case Studies
Fellowship · Paid acquisition · 1,000+ applications
How we helped a selective, Teach For All-style fellowship pull in 1,000+ applications from paid Google and Meta
How we helped a selective, Teach For All-style fellowship pull in 1,000+ applications from paid Google and Meta
Read more →
Language course · DTC funnel · lower CPL
How we helped a language course for immigrants replace government funding with a direct-to-consumer channel, at a third of the market's cost per lead
How we helped a language course for immigrants replace government funding with a direct-to-consumer channel, at a third of the market's cost per lead
Read more →
Debt relief · Lead system · ⅓ usual cost
How we built a lead system for a debt-relief program, at a third of the market's usual cost per applicant
How we built a lead system for a debt-relief program, at a third of the market's usual cost per applicant
Read more →
Digital literacy · Referrals · closed sales up
How we helped a digital literacy program for older adults win against cheaper and free alternatives, with conversion, referrals, and closed sales all up
How we helped a digital literacy program for older adults win against cheaper and free alternatives, with conversion, referrals, and closed sales all up
Read more →
Who this is for
Who this is for
Who this is for
You’ve got real traction, and it’s starting to flatten.
And every growth decision you make has to hold up against the values the program was built on.
You’ve got real traction, and it’s starting to flatten.
And every growth decision you make has to hold up against the values the program was built on.
Who this isn’t for yet
Who this isn’t for yet
Who this isn’t for yet
You’re still figuring out the offer itself
Nobody on your team has bandwidth to make decisions alongside me
There’s no budget for growth right now
(If that’s you, no hard feelings. Genuinely.)
You’re still figuring out the offer itself
Nobody on your team has bandwidth to make decisions alongside me
There’s no budget for growth right now
(If that’s you, no hard feelings. Genuinely.)
What you’re probably thinking right now
What you’re probably thinking right now
Will this actually work for an org like mine?
Will this actually work for an org like mine?
Will this actually work for an org like mine?
Will this bring in the wrong people?
Will this bring in the wrong people?
Will this bring in the wrong people?
My team is already stretched thin.
My team is already stretched thin.
My team is already stretched thin.
What does the bigger work cost?
What does the bigger work cost?
What does the bigger work cost?
Can this stay in line with our values?
Can this stay in line with our values?
Can this stay in line with our values?
Will this definitely work for me?
Will this definitely work for me?
Will this definitely work for me?
The human typing this
Hi, I’m Anna.
I spent 8 years getting really good at one thing: making people take action. 200+ clients, mostly courses and education.
I loved it, and not only because I was good at it. Marketing always struck me as a serious force for good that mostly gets pointed at trivial things. The same skills that sell another subscription box can fill a fellowship, grow a newsletter that changes how people think, bring the right people to work that actually matters.
That idea stayed with me for years, alongside a genuine pull toward effective altruism and the causes that felt most urgent to me. For a long time it lived next to my work rather than inside it.
Eventually that stopped making sense. So now it's one thing: the skill set I spent years building, aimed where I think it counts most.
I spent 8 years getting really good at one thing: making people take action. 200+ clients, mostly courses and education.
I loved it, and not only because I was good at it. Marketing always struck me as a serious force for good that mostly gets pointed at trivial things. The same skills that sell another subscription box can fill a fellowship, grow a newsletter that changes how people think, bring the right people to work that actually matters.
That idea stayed with me for years, alongside a genuine pull toward effective altruism and the causes that felt most urgent to me. For a long time it lived next to my work rather than inside it.
Eventually that stopped making sense. So now it’s one thing: the skill set I spent years building, aimed where I think it counts most.
What changed after we worked together
I could tell you it works. Here’s what people who aren’t me have to say.
Hadas Drachli
Hadas Drachli
Founder, Mutag Meitiv
Traffic tripled · list doubled
“I needed a marketer who wouldn’t be pushy, and who could work within a tight budget. In a few months, our organic blog traffic tripled, our list doubled, and multiple new cohorts of my branding for good course sold, without a single paid ad.”
“I needed a marketer who wouldn’t be pushy, and who could work within a tight budget. In a few months, our organic blog traffic tripled, our list doubled, and multiple new cohorts of my branding for good course sold, without a single paid ad.”
Ilya Mitin
Ilya Mitin
CEO, CompuMit
More inbound interest
“I run a program that solves a real social problem: digital literacy for older adults. My own marketing and storytelling skills weren’t enough, so I brought Anna in to lead the strategy behind our funnel and messaging.
What changed: real confidence in our digital presence, clearer offers, and higher conversation rate, even against free alternatives.
I’ve brought her back for more than one project since.”
“I run a program that solves a real social problem: digital literacy for older adults. My own marketing and storytelling skills weren’t enough, so I brought Anna in to lead the strategy behind our funnel and messaging.
What changed: real confidence in our digital presence, clearer offers, and higher conversation rate, even against free alternatives.
I’ve brought her back for more than one project since.”
Yoav Lavi & Haim Meman
Yoav Lavi & Haim Meman
Founders, Virtual Wholesaling Israel
13.5x return from under 1,000 people
“As founders, we knew copy and email marketing matter, but we didn’t have a strategy for either.
What Anna brought wasn’t just execution, it was a plan: how to grow the list, what to say to it, and when.
That strategy is why our open rates are well above industry average, some emails hit 40–50%, and a list under 1,000 people produced a 13.5x return and pushed a lot more people into sales consultations for our flagship program.”
“As founders, we knew copy and email marketing matter, but we didn’t have a strategy for either.
What Anna brought wasn’t just execution, it was a plan: how to grow the list, what to say to it, and when.
That strategy is why our open rates are well above industry average, some emails hit 40–50%, and a list under 1,000 people produced a 13.5x return and pushed a lot more people into sales consultations for our flagship program.”
Jamie Harris
Jamie Harris
Courses Project Lead, CEA
Lowest cost per application
“Anna moved quickly from our first conversations into a plan, then execution, and operated independently from there. I never had to chase her to keep things moving.
The newsletter channel that ended up with the lowest cost per application was essentially her idea, on top of several other plausible ideas we didn’t end up pursuing.
We ended up with solid insight into which channels actually work for the CEA bootcamp.”
“Anna moved quickly from our first conversations into a plan, then execution, and operated independently from there. I never had to chase her to keep things moving.
The newsletter channel that ended up with the lowest cost per application was essentially her idea, on top of several other plausible ideas we didn’t end up pursuing.
We ended up with solid insight into which channels actually work for the CEA bootcamp.”
Okay. Your turn.
Okay. Your turn.
Okay. Your turn.
P.S. If you made it this far instead of skimming straight to the button, you’re exactly the kind of person I like working with.
P.S. If you made it this far instead of skimming straight to the button, you’re exactly the kind of person I like working with.