For small EA & social impact teams that need to grow, have a dozen ways they could, and nobody whose whole job is picking the right one.
You need to grow. That part's clear. How is the part that isn't.
Newsletter sponsorships. Partner outreach. Paid ads. Lead magnets. Referrals. Google Ad Grants. Each one plausible, each one a quarter of somebody's time, and that somebody is usually you, in the gaps between everything else.
Pick the wrong one and you've spent three months learning very little. Try them all at once and you'll learn even less. Put off choosing, and the deadline chooses for you.
The Growth Map is how you test the right one first.
You get a 90-day work plan
A written plan for your next 90 days. For each move I recommend, it covers:
Which 1–3 moves (channels, funnels) to test, and why those over everything else
When to run each one, mapped to your next launch, cohort, or campaign
The setup steps, and what needs to be in place before you start
The numbers that mean “keep going,” and the ones that mean “stop”
A budget ballpark, so a real test doesn’t surprise anyone
And what to leave alone for now, which is usually the harder call.
How it works
01
You fill out a short intake. Key links, goals, timeline, whatever data you have. Then we will do a quick followup call.
02
We meet for 60 minutes. I walk you through the plan: what I’d test, what I’d skip, what building it would take.
03
The plan arrives in writing. Yours to run with your team, or with me.